When thinking about the term Social Media, think about sites outside of your own that can be used to engage new readers, spread the word about special offerings and great content on your site, or to simply do a better job of listening to the larger conversation on the web. It’s a combination of attracting new audiences to your site and truly engaging with your current and future user base. To be successful online these days, it is essential that you have a strong Social Media presence. Some of the more popular sites that make up this realm include Facebook, Twitter, Digg, and Stumbleupon.