By optimizing your Social Media presence, you are able to generate buzz about your product or service, learn what your target demographic is saying about your product or service, and also be able to interact directly with these people. Facebook and Twitter are useful for establishing and maintaining brand identity and interacting with your demographic. Getting your product or website’s content viral on these networks can dramatically increase your companie’s ROI.
Here are a few sources that explain the benefits of Social Media:
Facebook becoming big friend of small businesses
